WHY IS LEARNING IMPORTANT?

Over 90% of the scientists who ever lived are still alive.

Over 90% of all knowledge about the human brain has been learned in the past 10 years. Now is the time to capitalize on the momentum.

* 'Intellectual Capital is America's Most Valuable Asset' (Fortune Magazine)

* 'Knowledge is Dynamite' (Roy Vagela, CEO, Merck)

* ' The newest important form of ownership: the possession of know-how, technology and skill'(Pope John Paul II)

* ' The rate at which individuals and organizations learn may become the only sustainable competitive advantage' (Kay Stata, Chairman, Analog Devices)

* 'The knowledge that exists in an organization can be used to create differential advantage and if you don't keep your intellectual capital refreshed - it will erode' (Hugh Macdonald, ICL)