The Alphalearning Revolution



Text by Jules Marshall

 Photography by Floris Leeuwenberg

 Copyright 1995: Jules Marshall / TCS All rights reserved

The following article was over three years in preparation and included dozens of interviews with doctors, scientists, corporations and families familiar with the work of the Alphalearning Institute and attendance on two of the Institute’s training courses. Variations on the article have been published in many magazines, journals and newspapers worldwide.

Mr. Marshall first saw a demonstration of Brainwave I in June 1992 at an international conference on New Edge technology and completed this article in September 1995 after interviewing dozens of executives, scientists and families around Europe and participating in the courses with Kris and the Van Es family.

The Alphalearning Institute is in complete agreement with his extensive research and conclusions.

The computer is the new guru,” declares the inventor of the latest generation of brain machine. His new device is claimed to alleviate and even cure a range of brain disorders – dyslexia, autism, Attention Deficit Disorder, even brain damage itself – after sessions as short as 20 minutes. And it is also said to achieve rapid and dramatic increases in intelligence and reading speed, stress management and sporting performance, through so-called “Alphalearning”.

In the Alphalearning Institute something very special is going on. Special, incredible, revolutionary – scary even. And in the words of its research director, Sean Adam, “Pretty wonderfully awesome.”

Kris has spent her first seven years in a wheelchair, after oxygen deprivation at birth left her with a cortex “incurably shattered into islands of use”, as their neurologist told her parents, Jan and Karin.

Kris is ten minutes into her first 12-minute session on the Lotus Brainwave I machine when she lets out a strange wail. It’s eerie rather than chilling; not, you feel, one of pain so much as of anguished release. For 30 seconds, her tiny crooked back spasmodically arches out of her wheelchair and she howls.

“Bang on time!” whoops Adam when she eventually relaxes. “I told you the reaction would come when she hit the green line.”

All seven of us in the training room look at one another, then at Kris, then back at each other. The Brainwave 1 is an optical-acoustical electroencephalographic brainwave entrainer – a brain machine. What we have just witnessed was brain surgery with light and sound. And this is just one of the things it does.

Here we have a technology that’s claimed to increase IQ by 10-30 points, that doubles or triples reading speed and teaches anyone to control their brain states with a precision that has previously required 15-20 years of mediation practice – all in a single five-day course. A technology that cures afflictions from dyslexia and autism to depression, Attention Deficit Disorder (ADD) and even physical disorders. And that can also greatly improve sports performance, such as golf handicaps.

If even half the Institute’s claims are true, the Brainwave I system, coupled with the techniques of “Alphalearning,” amounts to at least a revolution in education and medicine, offering relief and empowerment to millions.

At best, it offers far more. As a species, we’re paddling out of the shallows and into the full Tsunami of an information explosion. In our personal and professional lives, as individuals and as a society, we are expected to know more, about more – and know it faster – than ever before. Change is accelerating.

As information is generated and distributed with increasing speed, the limiting factor has become our own brains. By any measure, the world can use being a little wiser, a little less stressed out. We are approaching

an evolutionary bottleneck through which the Alphalearning system would appear to offer safe passage – one which several hundred senior executives of Fortune 500 companies have already taken advantage of during its six-year development.

But are half the claims true? Or all? Or none? And how can we decide? The search for answers involves a journey to “somewhere on the fringe between lunacy, philosophy, alternative medicine and science-that-no-one-quite-understands-yet,” as one executive who has done the course puts it.

Young Kris provides our first opportunity to stick our fingers in the wound. When she arrived at the Alphalearning office just an hour before, she was drooling, her head swaying uncontrollably as her eyes wandered unfocused in their sockets. All these symptoms have abated after the one session.

Relaxed – the opposite of how she normally is around strangers – her breathing is smoother, her arm and leg movements are more controlled and her spine has stretched out. “She’s unwinding like a coiled spiral,” is how her mother describes it. “It’s beautiful.”

The change is permanent and cumulative, assures Sean Adam. “With regular practice with the Lotus, she’ll continue to improve. We’ll have her using a computer herself in a few months.”

As for how a seven-year old disabled child came to be using the exact same equipment senior executives use to learn to read faster, a little background is necessary. But of one thing Sean Adam is adamant. “This is not a miracle; I’m not Christ. Nor is it just a machine, but a system. It can teach you how to wake up your brain, how to learn, to realise change is possible.”

Humans have been experimenting with what we now call trance technology for at least 65,000 years. That’s the date of the earliest remains indicating that people danced around the flames of a fire, creating a primitive stroboscope for observers. Bashing a log with a rock added sound, and there you have enough to alter consciousness. Witch doctors and shamans have used such knowledge ever since.

By 5,500 years ago, Tibetan Buddhist monks had refined the system into a spinning prayer wheel through which a candle flame flickered whilst a monk spoke into the user’s ear and another beat a drum. It was clear even then that lower frequencies of flashing light and drums caused people to sit calmer and learn better.

But no one knew what exactly was happening until around 100 years ago, when the British biologist Cade discovered that the brain emitted electrical impulses. Around 1938, German doctor Hans Berger actually isolated a brainwave, the so-called alpha wave, with a frequency of around 7-10 Hertz (cycles per second).

Like Cade, he had to stick needles into his subjects heads to get a reading. Unlike Cade, Berger had an unlimited number of “white rats” to which no one cared what happened – Jews. Berger’s aim was to isolate the “learning wave”. The Nazis wanted to know how they could teach soldiers to use all their new military equipment more quickly, and do exactly what they were ordered to. Fortunately, Berger had no idea how to replicate the wave or teach soldiers how to generate it.

The next advance in trance technology came in the 1970s, when the Maharishi Mahesh Yogi began teaching Transcendental Mediation. “The first form of mediation you could learn without sitting on a rock for 20 years,” says Adam, who worked very closely with the Maharishi. Also during the ‘70s, the first light and sound machines were built in California, and their interest grew in trying to teach people to generate an alpha wave by bio-feedback.

Why alpha? Because it’s the state of relaxed concentration or “lucid awareness”. Typically, it’s a wave of around 7 Hz – about 50 percent slower than the normal waking-thinking state. It allows total concentration

and synchronisation of the left and right hemispheres of the brain; perfect for reading, listening and other forms of information input. It also facilitates synchrony between the two halves of the brain. Synchrony, as researchers such as Charles Stroebel and Princeton University’s Lester Fehmi have discovered, is an extremely powerful and beneficial state to be in. It is involved in rapid healing and normalisation of body functions, and enhances learning rates and stress control. A balanced brain means a balanced body and mind, it seems.

Unfortunately, it can take hundreds of hours or thousands of dollars to learn how to get to the point where you can duplicate the alpha wave. In fact usually, says Adam, the price was “everything”; that’s what gurus charge to dole out secrets one by one over the years. “Now, the computer is the guru,” he says.

In spite of the intense interest in brain machines, after experiments with Zen monks, students and professionals, Maxwell Cade – author of The Awakened Mind – and Michael Hutchinson in Mega Brain agreed: it takes 15-20 years practice to generate an alpha wave at will.

The first key advance of the Alphalearning Institute was to stop messing with biofeedback and go right in and implant the desired brainwave. Since the autumn of 1992, the Institute’s equipment and techniques have been capable of diagnosing – within ten minutes – any left-right brain imbalance, wave amplitude extremes and control lapses.

A customised programme of flashing gold light into the eyes and soft stereo sound into the ears brings these into normal ranges in just 12 minutes. Next, “Neuro Linguistic Programming” (NLP) is used to embed this balanced state. NLP, discovered by John Grinder, is when a command or compliment from a perceived authority figure in front of a peer group, accompanied by a physical touch or reaction, creates a permanent mental anchor. You will now behave that way for the rest of your life, or at least until someone changes it.

This insight stemmed from the findings of a group of 40 Harley Street consultants working at Regents Park College in London in the summer of 1989. Among them was Sean Adam, a neuroscientist, with over 30 years’ experience, “tuning Ferraris” as he puts it. Looking for a cure for smoking, they proposed that if they could only take a patient into the theta brain state – 3 Hz – and hold them there long enough, they could take them back to their first cigarette and ask why they’re smoking it, and whether it was still a valid reason to smoke.

Over a three-month period, they found that it was possible to change all their subjects’ brain states – instantly – within a few seconds. Previously, everyone in the field believed that this took 20 minutes to achieve. Hence the ‘ramping’ used by all other brain machines, gradually increasing or decreasing oscillation between waking and desired frequency. Furthermore, it was possible to teach them in just a few days how to control these states themselves.

Sean Adam’s six-year roller coaster finale to a lifetime’s research was about to begin. Already it had taken him from his roots on an American ranch through degrees in physics and higher mathematics, via two years research into trance and mediation techniques in India and Nepal, to six world records for mental achievement, including World’s Fastest Reader at 3,850 words a minute (you’re reading this at 200-300) and IQ records in vocabulary and recognition and manipulation of similarities.

All previous studies on brain activity had used brain damaged, autistic or otherwise non-optimal subjects. Adam hooked up with the European branch of the American Management Association. They tested 75 (male) top corporate executives from a range of countries and 75 (female) senior corporate secretaries – and found the technique worked on all of them, too, irrespective of nationality.

A four-minute electro-encephalogram (EEG) test was developed to check subjects’ ability to listen and learn, read and learn, to close the eyes and relax, perform maths and the ability to make decisions. From this, the newly-formed Alphalearning Institute isolated the precise frequencies of the various frequencies of the brainwaves – beta (14 Hz, the normal waking, alert, reasoning state), alpha (7 Hz, receptive, learning), theta (3 Hz, the concentrated, creating state where a new memory is stored or an old memory accessed) and delta (2 Hz, relaxed, resting, the state used for pain control: there is no pain in delta) – that the brain could learn.

Using an old InnerQuest brain machine – a model since discontinued – the researchers would put the executives into a theta state and take them back to the moment as children they were reading out loud and the teacher came along and patted them, saying “Well done, Johnny”. “From that point on – and everyone has one – that is the speed at which you read. NLP again,” says Adam. “We found a direct correlation between the speed at which people talk and the speed they read. Italians read around 330 words a minute, Dutch about 220, Germans 280 – and Texans about 180.

“So now we just put them in theta and say ‘Johnny, now you can read to people – that’s a really good skill. Now would you like to learn another reading skill called reading to yourself?’ And they go, ‘Uh, yeah.” So we put a pen in their hand and set it moving to a metronome (the technique involves reading with a pointer) and tell them that all they have to do to read at this speed is, when I say ‘one, two, three’ and snap my fingers, they’ll be able to. And they can. Seven hundred words a minute.”

It’s that simple? “Yes, which is why all these companies went, ‘Oh my God, how quick can you train our executives? Can you train them to take notes? Control stress? Be more creative? Stop chewing fingernails?’ Well, it beat the hell out of me, but I said we’d try.”

Throughout 1991, Adam commuted around Europe training 300 executives from a wide range of companies, nationalities and languages, checking and double-checking. On the basis of this study, three companies – Raychem, ICL Benelux and Henkel – signed up for more extensive training sessions. They’d provide the “white rats”: executives with IQs in the 120-180 range. The Alphalearning Institute would experiment on and train them.

The answer was yes to all the questions. Alphalearning can optimise the brain for information throughput and memorisation, old habits can be reprogrammed. In delta, subjects could withstand pain – and there is a host of other applications.

Jan Willem van den Brandhof, director of human resources for ICL contacted Adam in 1991 after seeing an article about speed reading – a pet interest of his. Since then, 40 of the company’s 650 employees have been trained – all the top management layer, plus some salespeople.

“All the responses were positive, and everyone was impressed by what they learned,” says van den Brandhof. “In our business, change is so fast – the amount of information doubles every two years. It’s of the utmost importance to learn fast and absorb a lot of information quickly. Learning to learn is key.

“Also, as workloads and required productivity increase, so the level of stress is an increasingly important factor in business. If you can work with simple techniques that improve on that, it’s a very good investment. I believe what the Alphalearning Institute has developed is a unique programme – it’s not your standard speed reading course.”

What level of employee would benefit from the course in an organisation such as his? “Managers, salespeople and anyone who has to cope with a lot of information and is under stress – and if you look at my company, that’s pretty much everyone,” says van den Brandhof.

The Institute has also experimented with more than one subject hooked up at the same time, so they can see each other’s brain reactions to interaction. The results have profound implications for teamwork, and indeed on any interpersonal communications. For example, the brain broadcasts as well as receives; a trained brain can influence the brain state of those to whom its owner is talking.

A demonstration of this comes during a special family training week at the Institute. Jos van Es was hit by a car two years ago while cycling. Ever since, his emotional balance has been out of sync. He has lost his senses of taste and smell, and his home and work life are suffering, along with the whole family. The four of them – Jos, his wife Marianne and children Nancy, 19, and Jurgen, 22 – are taught how the brain works and what damage means for each of them. Then they do the course. It’s a heavy, demanding week that has clearly been emotionally and philosophically trying for all – not least when Adam removes a bioelectrical energy “cyst” from Jos on the fourth day by diffusing it through his own body. The “cyst” is a blockage in the conduits of the body’s electrical energy paths; long known to Chinese medicine as “chi’i”. The existence of these paths has recently been confirmed by Western neurologists.

And all four can now control their brain state – and see auras, another strange side effect of the course. They have all become convinced they are better equipped to deal with the strains of family life, and Jos’ senses of taste and smell are already returning.

But its very differentness is a problem for the alphalearning system. It’s an eclectic mix of hard, soft and parascience, and eastern philosophy. Peter Selkirk, a senior executive at Raychem UK, says, “As the seniority of managers (at Raychem Belgium) taking the course rose, there were increasing concerns about its whole acceptance. How mainstream was it? Just how fringe did Raychem choose to go? “It’s another example of the fear you encounter of going beyond boundaries of science,” says Selkirk. “It’s not simple Luddism, but the fact is that it is very hard to distinguish between the charlatan and the innovator.” (N.B. Luddite: British political group believing that mechanisation would diminish employment and therefore aggressively opposes technical progress.)

Raychem UK took up the sponsorship reins and Selkirk did a course in early 1994. “I understand how they feel. However, I was keen and thrilled with the course.” Twenty people have now done the course in the UK. But it’s not a mainstream course, like sales skills for example. “This is one of Sean’s frustrations, and it’s understandable,” says Selkirk. “Glasses and earphones make your brain better? It does take some swallowing.”

But Selkirk and his wife Cornelia have had no such doubts – not since their son Harry tried the Brainwave 1 workstation, an event that would change the whole direction of the Alphalearning Institute’s research ambitions.

In the summer of 1992, a 17-year old with mild paralysis in his right leg and right hand due to a fall at the age of three attended the course. As he received training on how to balance the brain at 7 Hz, he became nauseous for 15 seconds, then completely relaxed. At the end of the 12-minute session he was able to stand equally balanced on either foot and grip firmly with his right hand.

A number of other strange and beneficial “anomalies” occurred, and by word of mouth, parents began to bring their disabled children along. More than 60 have come to date. In February 1994, Harry Selkirk was just two – any fear of a placebo effect was removed. He was brought to a session in the UK, on the same day that a new batch of customised LEDs for the glasses arrived from Hewlett Packard. For some time, Adam had suspected that the frequency of light used – the same as the most intense light of a flame – would make a difference; that it would make changes permanent.

“We put him on the Lotus and there was an immediate improvement,” says Harry’s mother. A collapsed ankle for which his doctors had suggested remedial boots straightened out instantly. His drooling, which therapists had suggested excising part of his saliva gland, seemed more noticeable, but that too cleared up over the following months. “We needed to get a Lotus ourselves, and Harry now uses it three times a week.” Cornelia Selkirk now works with the system herself, with children, on a referral only basis. She is one of some 30 plus practitioners in 12 countries who have already begun working with alphalearning.

The response of the medical community was an eye-opener, and an indication of the difficulties the Institute has still to face. “Harry’s paediatrician was awful,” says Cornelia Selkirk. “She looked and said she could see no difference, when there clearly was. The physiotherapist however was very positive. She came round and looked at the system, and immediately accepted using the equipment herself. “On the whole, we met a great deal of negativity from the medical profession. They were very anti-us,” she says. “They are not open to new ideas – though other parents have had more positive experiences, especially those like Wendy Lees, mother of James, who has literally begun a second life thanks to the treatment.”

Wendy Lees’ second son James was born in Zimbabwe in April 1963. He had been a face presentation, stuck behind his mother’s pelvis and was born with blood oozing from his nose and ears and the side of his head clearly dented. Back in Britain the Wolfson Centre confirmed that the motor section of his brain had been damaged which was causing his physical weakness, high sensitivity and mental difficulties.

James grew up facing the emotional problems associated with the fact that he refused to accept that he was handicapped and was highly embarrassed by his rather lopsided walk, his slurry speech and his lack of ability to improve his motor skills, such as writing. A chance meeting by his mother took James to Maastricht. Mrs. Lees takes up the story in a testimonial later sent to Sean Adam in grateful thanks.

“We were told that if there was to be an improvement, it would be noticeable within hours. We left the Institute in the early evening and kept looking at James. Later we went to a restaurant with some friends who had come to the Institute with us. Yvonne said that she thought James’ speech was clearer. John and I thought so too and were thrilled that someone else had been the first to point it out.

“However we didn’t have long to wait for conclusive proof as the very next day, en route home, we were at Schiphol Airport approaching a steeply descending escalator and, in our normal way, got ready to catch hold of James to steady him. Without a word he got on without any help, as if he had been doing it all his life – and carrying his own suitcase. James marched ahead of us and proceeded to climb down a very steep staircase, again unaided. We realised then and there that the treatment had worked.” Soon the alphalearning equipment was installed in James’ bedroom.

Why have parents kept such a low profile? Indeed why is the Alphalearning system not more widely known about? Cornelia Selkirk says they kept quiet for fear of putting back the progress of their children. For Sean Adam, the answer is more complex.

As it became clearer that what had started out as simply a way of teaching executives to read faster was becoming a full-blown medical revolution, the Institute had to decide what it was in business to do. “There are 200,000 people working in the dyslexia business in the USA alone,” says Adam. “What are they going to say when we tell them it doesn’t exist?” Having given a first account of some of his findings to a closed meeting of trance psychologists in America in 1990, he was warned that he would have to prove his claims before he made them public, “or be crucified”.

Adam vowed to try the system on over 500 subjects, with at least 1,000 EEG’s, before saying anything. The 500th subject was tested in the summer of 1995, just before Adam “went public”. “Proof’ is a difficult concept – as is “cure”, for that matter. On the one hand, there has been a retreat from rationality in the past few decades. Science as the only true arbiter of truth has taken a bashing. On the other hand, how else do you convince people of incredible claims? How do you mobilise government and health organisations to back and provide access to a heretical technology like this? The Brainwave workstation currently costs US$14,000, including a five-day training course required to qualify for delivery.

Professor Rainer Dieterich, psychologist and dean of the education faculty at the German army’s Bundeswehr University in Hamburg, is one of the few academics exploring the Brainwave I (he has 2 units in his laboratory). He finds Adam’s approach promising, not being bound to specific theories and uninfluenced by any ideology – rare in the field of psychology. “What he needs is that his ideas are accompanied by scientific research, serious experiments according to the standards of experimental psychology. That’s why we’re in touch.”

If you interview scientists, it’s their job to be sceptical. If they see Sean Adam’s claims, they will try to check whether they are true or false. Could it be falsification? Dieterich concedes that it could, “But I have no indication that this is so. He gives me his data; he has no advantage to make me believe. Do I believe him? Yes, why not? I have observed some of his successes and participated in his 5 day course twice – the second time with my wife”.

“But I have to be systematic and have a theory that is consistent with itself. Sean Adam is not a theorist but a practitioner. If he needs a theory with good internal logic and experimental proof, we could do that. There’s nothing in Sean’s experiments that is theoretically implausible.”

Comments Saskia Egeler-Peerdeman, neurosurgeon at Amsterdam’s Free University Hospital, “I accept that you can influence the brain from outside – that’s how you learn. Electric shock treatments have been used to treat depression, and I know of a patient who was operated on in meditation without anaesthesia. I don’t think you can call (alphalearning) surgery; I’d call it reprogramming – that would be more logical.

Raychem’s Peter Selkirk points out that there’s a ‘whole universe of claims out there, and it’s almost impossible to tell what is valuable and what is junk – which is also the protection built into the accepted way of doing things and the reason why it is so easy to make genuine advances sound like nonsense. “I fear the course is almost bound to be more rejected than accepted,” he says. “It takes a certain type to be open enough to ‘get’ it. But this has changed our whole way of looking at life – it is partly the philosophy and partly the technology.”

Selkirk fears the damage that a few ridicule-attracting overstatements or the drive to prove and measure could cause. “Many of the changes experienced are inherently hard to measure, making it easy game for the cynic. The technology is powerful enough without overkill.” The real measure of alphalearning, he says, is with the customers – and they have given it strong support. Ultimately, “the idea that you can control your brain is a very enabling and liberating thing, and that’s the end of it really.”

“You can say this shouldn’t work,” says Sean Adam, “and frankly I have little idea how it does. But you can’t say it doesn’t work – the Alphalearning Institute has over 100,000 pages of data, 500 people and 1,000 EEG’s who say it does.”

This data, plus details of the Alphalearning Institute, can now be accessed through an Internet Web site –

It’s important that society takes Adam’s claims seriously, simply because, if true, they do indeed represent a new era of medical treatment and education. Many conditions that are currently hard to treat – or only by using damaging drugs – could be alleviated. Hundreds of thousands of children struggling in school could be helped.

And, in an age of increasing stress, violence and ecological destruction, we could all use some wising up!